If you read my latest post then you read how difficult it was for me, when I first started blogging, to find my real voice. I thought posting an outfit picture here and there was all I needed to do to find success in the blogging world.
Boy, was I wrong.
While I still haven’t found copious amounts of success, I do think I am finally finding my voice and I have done so with these points:
- Be yourself, be authentic, be brave, be vulnerable — that is what readers resonate with and what will keep them coming back. The biggest mistake I made in the beginning was trying to be like everyone else and I don’t think I am the only who has succumbed to this idea. It almost feels like Instagram is a platform that promotes inauthenticity these days. It seems every account is a carbon copy of the last and so on, and I was as guilty of this as anyone. I thought that if that picture performed well for her than I should do the same thing. News flash: that is the quickest way to fail. You can read all about my epic fail of not being myself here.
- Let go of fear. Deciding to be yourself, unfiltered and vulnerable, means taking risks and frankly, is quite terrifying. What if I fail? What if everyone hates it? It’s actually quite the opposite. You will be appreciated for your authenticity and others will find you relatable, which is so desperately necessary in the blogging world these days. So whatever it is that is holding you back from being yourself, let go of it.
- Focus on what makes you unique. Instead of emulating another blogger, think about what makes you stand out from the crowd. What are you better at than anyone else? What are you naturally talented at? Maybe it is encouraging others or budget shopping. Maybe creating a capsule wardrobe or making others laugh. Whatever it is, run with it.
- Find your why. Are you blogging because you are passionate about it? Are you doing what your doing because it gives you purpose? Does what your passionate about align with what you value? I decided that my why wasn’t necessarily about outfits, but more so about encouragement through self-reflection with my outfits taking a side seat. Oh, how much more fulfilling blogging has become knowing that.
It’s taken me almost 2 years to figure this out, but better now than never.